What are aggregators & marketplaces?

Here’s a fast definition of each: Aggregators curate and centralize information, products, or services from different sources into one place. Think news aggregators like Google News, product search engines like Google Shopping, or entertainment hubs like YouTube. Marketplaces connect buyers and sellers within a commercial exchange.

Why are marketplace aggregators important?

Modern shoppers demand the ability to buy wherever they’re shopping, be it a marketplace, a social platform, or direct from a brand’s owned and operated ecommerce site. This is more important for marketplace aggregators to consider than one might think.

Are marketplace aggregators a good investment?

It’s no surprise, then, that nearly $9 billion has been invested into marketplace aggregators created to acquire and scale the most successful marketplace brands, further amplifying their success. This is a gargantuan figure, but investment has been cooling somewhat in the past year, and there have even been lawsuits from acquired brands.